be44 Privacy Policy

1. Introduction

be44 ("we", "us", "our") is committed to protecting the privacy and personal data of every individual who visits, registers on, or interacts with the be44 Platform at https://be44.io (the "Platform"). This Privacy Policy describes in plain, formal terms exactly what personal data be44 collects, the reasons for collecting it, how it is processed and stored, with whom it may be shared, and the rights available to you as a data subject.

This Privacy Policy applies to all players registered on the Platform and to all visitors who browse the Platform without registering. It should be read in conjunction with be44's Terms and Conditions and Responsible Gaming Policy, both of which are incorporated by reference.

By accessing the Platform, creating an account, or submitting any personal data to be44, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with any aspect of this Policy, you should cease using the Platform immediately.

2. Data Controller

For the purposes of applicable data protection legislation, be44 is the data controller in respect of all personal data collected through the Platform. be44 is responsible for determining the purposes and means of processing your personal data, and for ensuring that such processing is carried out lawfully, fairly, and transparently.

All data protection enquiries, subject access requests, and complaints should be directed to the be44 Data Protection contact at [email protected]. be44 will acknowledge receipt of your communication within 48 hours and will respond substantively within 30 calendar days.

3. Data We Collect

3.1 Registration Data

When you create a be44 account, we collect the following information: your full legal name, date of birth, residential address, mobile telephone number, email address, and your chosen username. This information is required to establish your account, verify your identity, and communicate with you about your account.

3.2 Identity Verification (KYC) Data

To comply with our Know Your Customer (KYC) obligations and to prevent financial crime, we collect copies of government-issued identification documents, which may include your National Identity Card (NID), passport, or driving licence. We may also request proof of residential address in the form of a recent utility bill, bank statement, or similar document issued within the preceding three months.

3.3 Financial Data

We collect details of your deposits and withdrawals, including transaction amounts in BDT, payment method type (bKash, Nagad, Rocket, Upay, Visa, Mastercard, or bank net banking), and transaction timestamps. We do not store full payment card numbers. Mobile wallet account numbers associated with your registered payment methods are stored in encrypted form.

3.4 Gameplay and Wagering Data

We collect records of all wagers placed on the Platform, including game type, stake amount, outcome, and timestamp. This data is used for account management, dispute resolution, responsible gaming monitoring, and fraud prevention purposes.

3.5 Technical and Device Data

When you access the Platform, we automatically collect certain technical data including your IP address, browser type and version, operating system, device identifiers, time zone, and the pages of the Platform you visit. This data is used for security monitoring, performance optimisation, and fraud detection.

3.6 Communications Data

We retain records of all communications between you and be44's support team, including emails, live chat transcripts, and any documents you submit in connection with a support request or complaint.

4. How We Collect Your Data

be44 collects personal data through the following channels:

• Directly from you — when you register an account, complete the KYC process, make a deposit or withdrawal, contact support, respond to a survey, or otherwise submit information through the Platform.
• Automatically — through cookies, web beacons, server logs, and similar tracking technologies when you browse or interact with the Platform.
• From third-party service providers — including identity verification agencies, payment processors, and fraud prevention services, where they provide data about you in the course of delivering their services to be44.

5. How We Use Your Personal Data

be44 uses the personal data it collects for the following purposes:

6. Legal Basis for Processing

be44 processes your personal data on the following legal bases:

• Contract performance — processing is necessary to deliver the services described in the be44 Terms and Conditions, including account management, gameplay, and payment processing.
• Legal obligation — processing is required to comply with applicable anti-money laundering regulations, KYC requirements, and other legal obligations.
• Legitimate interests — processing is necessary for be44's legitimate business interests, including fraud prevention, security monitoring, responsible gaming oversight, and Platform analytics, provided these interests are not overridden by your data protection rights.
• Consent — where processing is based on consent (for example, direct marketing communications), you may withdraw that consent at any time without affecting the lawfulness of processing carried out before withdrawal.

7. Data Sharing & Disclosure

7.1 Service Providers

be44 shares personal data with carefully selected third-party service providers who assist in operating the Platform. These include identity verification and KYC providers, payment processing partners (including the operators of bKash, Nagad, Rocket, and Upay integrations), fraud detection technology providers, and cloud infrastructure providers. All service providers are contractually bound to process personal data only on be44's instructions and to maintain appropriate security standards.

7.2 Legal Disclosure

be44 may disclose personal data to law enforcement agencies, regulatory bodies, courts, or other government authorities where required to do so by applicable law, or where disclosure is necessary to protect the legal rights, property, or safety of be44, its players, or third parties.

7.3 Business Transfers

In the event of a merger, acquisition, restructuring, or sale of assets involving be44, personal data held on the Platform may be transferred to the acquiring or successor entity, subject to the same privacy protections described in this Policy. Affected players will be notified of any such transfer in advance where practicable.

7.4 No Commercial Sale of Data

be44 does not sell, rent, lease, or otherwise commercially transfer your personal data to unaffiliated third parties for their own marketing or commercial purposes under any circumstances.

8. International Data Transfers

The Platform is operated primarily for players based in Bangladesh. Some of be44's third-party service providers may process data on servers located outside Bangladesh. Where personal data is transferred internationally, be44 ensures that appropriate safeguards are in place, including standard contractual clauses or equivalent mechanisms, to protect your data to a standard equivalent to or greater than the protections offered under applicable Bangladeshi data protection standards.

9. Cookies & Tracking Technologies

9.1 What Are Cookies

Cookies are small text files placed on your device by the Platform when you visit. They allow the Platform to recognise your device, maintain your session, remember your preferences, and collect analytical data about your usage patterns.

9.2 Types of Cookies Used

• Essential cookies — required for the Platform to function correctly, including session authentication and security tokens. These cannot be disabled.
• Analytical cookies — used to understand how players navigate the Platform, which pages are visited most frequently, and where technical errors occur. Data collected is aggregated and anonymised.
• Preference cookies — store your Platform settings such as display preferences and notification choices.
• Security cookies — used to detect and prevent fraudulent activity, including bot traffic and account takeover attempts.

9.3 Cookie Management

You can manage or disable non-essential cookies through your browser settings. Disabling essential cookies will prevent you from accessing the Platform. Disabling analytical or preference cookies may reduce the quality of your experience on be44 but will not affect your ability to deposit, play, or withdraw.

10. Data Retention

be44 retains personal data for the following periods, after which data is securely deleted or anonymised:

• Account data — retained for the duration of your account and for 90 days following confirmed account closure, unless a longer retention period is required by law.
• Transaction and financial records — retained for a minimum of five (5) years from the date of the relevant transaction in accordance with anti-money laundering record-keeping obligations.
• KYC documentation — retained for a minimum of five (5) years following the end of the customer relationship.
• Support communications — retained for three (3) years from the date of the communication, or longer if related to an open dispute or legal matter.
• Technical and device logs — retained for up to twelve (12) months for security and fraud prevention purposes.

11. Your Data Subject Rights

Subject to applicable law, you have the following rights in relation to your personal data held by be44:

• Right of access — you may request a copy of all personal data be44 holds about you.
• Right to rectification — you may request correction of inaccurate or incomplete personal data.
• Right to erasure — you may request deletion of your personal data where it is no longer necessary for the purpose for which it was collected, subject to legal retention obligations.
• Right to restrict processing — you may request that be44 limit the processing of your data in certain circumstances, for example while a rectification request is being assessed.
• Right to data portability — you may request that be44 provide your personal data in a structured, commonly used, machine-readable format.
• Right to object — you may object to processing based on legitimate interests or to direct marketing processing based on consent at any time.
• Right to withdraw consent — where processing is based on consent, you may withdraw that consent at any time without affecting the lawfulness of prior processing.

To exercise any of the above rights, contact be44 at [email protected] with your registered account details and a description of your request. be44 will respond within 30 calendar days. be44 may need to verify your identity before processing certain requests.

12. Security Measures

be44 implements a comprehensive suite of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, destruction, or alteration. These measures include:

• 256-bit SSL/TLS encryption for all data transmitted between your device and the Platform.
• Encryption of stored sensitive data including KYC documents and payment identifiers.
• Role-based access controls limiting internal staff access to personal data on a strict need-to-know basis.
• Regular independent penetration testing and vulnerability assessments.
• Intrusion detection and real-time security monitoring of Platform infrastructure.
• Multi-factor authentication requirements for all administrative access to Platform systems.

While be44 takes every reasonable precaution to protect your data, no online platform can guarantee absolute security. In the event of a data breach that poses a risk to your rights and freedoms, be44 will notify affected players without undue delay and will take all reasonable steps to contain and remediate the breach.

13. Minors

The Platform is strictly restricted to individuals aged 21 years and above. be44 does not knowingly collect personal data from persons under 21 years of age. If be44 becomes aware that personal data has been collected from a minor, the relevant account will be immediately suspended and the data deleted. If you believe a minor has registered on the Platform, please notify be44 immediately at [email protected].

14. Third-Party Links

The Platform may contain references to third-party services such as payment gateway landing pages operated by bKash, Nagad, Rocket, or other payment partners. Once you leave the be44 Platform and access a third-party service, that service's own privacy policy governs the collection and use of your data. be44 is not responsible for the privacy practices of any third-party service and encourages you to review the privacy policies of any external service you use in connection with your be44 account.

15. Changes to This Privacy Policy

be44 reserves the right to update or amend this Privacy Policy at any time. Where changes are material, be44 will provide notice to registered players via the Platform or via the email address registered to your account, with a minimum of seven (7) days' notice before the amended Policy takes effect. The effective date at the top of this Policy will always reflect the date of the most recent revision.

Your continued use of the Platform following the effective date of any amendment constitutes your acceptance of the revised Privacy Policy. The current version of this Policy is always available at be44.io/privacy-policy.

16. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or be44's data protection practices, please contact us at:

Email: [email protected]
Availability: 24 hours a day, 7 days a week — Bangladesh Standard Time (BST, UTC+6)
Response time: Within 48 hours for general enquiries; within 30 calendar days for subject access requests.

be44 takes all privacy-related communications seriously and is committed to resolving any concerns promptly and transparently. If you are not satisfied with be44's response to your privacy concern, you may have the right to escalate your complaint to the relevant data protection authority in your jurisdiction.